Chewy Brand Refresh

2023 Brand Refresh for Chewy and new guidelines aimed at elevating and clarifying Chewy’s brand identity. The focus was on ensuring a seamless and consistent brand experience across all channels and business units. The project started with the master brand Chewy brand guidelines (including brand positioning, brand behaviors and tone of voice), and it continued to expand into all the different business units and private owned brands, with channel specific guidelines.

Chewy Brand Guidelines Landing Page