Rock Fern

Branding for a small retreat in the Catskill area of New York State.

This was a really small branding project for the small retreat in the Catskill area of New York State. The ask was to develop simple branding with a main logo but that could support their business growth in the long term once they keep adding amenities on their property.

The branding was inspired with the pictographs and ideographs from the Native American that used to live in that area in the past. You can see below some initial sketches of logos:

The project also required the design on the small spaces inside the first cabin that included bedroom, kitchen & common spaces: