Creative Direction, Branding & Design Strategy
West Elm’s Summer 2020 Catalog
West Elm’s Spring 2018 Creative Direction
For the 2018 Spring season, we were inspired by Zaha Hadid’s avant garde architectural design. Her sinuous forms have pushed our understanding of structure and have challenged our sense of modern design
Rock Fern
Branding and interior design for this small vacation retreat in the Catskill Region in New York State.
West Elm Packaging
Williams-Sonoma Business to business
Branding for the Business to Business division of the Williams-Sonoma Inc. Brands
Design Crew
The West Elm’s Design Crew is the installations and design services that West Elm offers to their customers.