Chewy Vet Care

Creation and launch of the Chewy Vet Care brand. This marked Chewy’s first brick and mortar experience. We partnered with an architectural firm to design a warm, welcoming space grounded in the core elements of the Chewy Vet Care brand and reflective of Chewy at its best. The team led the work from initial concept and space design through the go to market campaign. The brand launched in April 2024 and opened more than 20 locations in its first two years.