Creative Direction, Digital Design, Branding & Design Strategy
Spring 2020 West Elm’s seasonal content
Spring 2020 catalog and digital assets to support the West Elm’s seasonal business
West Elm’s Holiday 2019 Campaign
For the 2019 Holiday, the approach was to decorate, entertain and host in fresh, new way. Bringing well loved classic holiday elements together with new modern designs.
West Elm Brand Foundation
From defining the brand core values and purpose statement to customer’s facing tone of voice and visuals
