West Elm’s Holiday 2018 Campaign
For this holiday were inspired from our muses, Ethan and Javier, in their newly renovated apartment in NYC, planning a Holiday pop-up in their gallery. A mix of modern design & vintage fun gifts.
For our Modern Holiday 18 Concept we continue to be inspired by the energy of New York City. The seasons are changing in New York, a blizzard has just covered the city with mountains of snow. We find our muses, Ethan and Javier, staying warm inside their newly renovated apartment, planning a Holiday pop-up in their gallery. A mix of modern design & vintage fun gifts.
Every season we started with a concept that influenced all different areas of business: from product design specific for that season to our marketing and brand storytelling.
Celebrate the holidays - your way
Below are some images from our holiday catalog that carries the essence of our concept story:
Our retail experience
Our retail experience draw from the initial concept stories and under the tagline “make holiday magic” we created “pop-up” gift footprints at our stores.
This idea also translated to our digital assets:
