West Elm’s Holiday 2019 Campaign

For this Holiday, we will decorate, entertain and host in fresh, new way. We will be bringing well loved classic holiday elements together with new modern designs. 

We start the season by creating a concept direction with image swipe, to create a look and feel for the season; a tool that is used for all different teams to create and execute a cohesive season.

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Celebrate together

The way that our initial concept was translated into our marketing assets was under the “Celebrate Together” campaign. Below are some examples of some the assets we created for our different channels

One of the featured stories we created this season was a collaboration with Alison Roman that created a thanksgiving meal for us at her home; this story was place at our social channels driving to a landing page that was the perfect excuse to talk about entertaining, hosting and cooking for the holidays in an organic way than, then, was driving our customers into our shopping pages.